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How to Build a Website with SEO in Mind
To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded...
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Your Website and the Butt-Brush Effect
Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a...
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Using Google Analytics for Conversion Optimization Webinar Recap
Thanks to everyone that attended the Google analytics webinar last week! It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics...
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What is Conversion Rate Optimization? [Video FAQ]
Hi, I’m Nate Babbel and today I will answer the question: What is Conversion Rate Optimization? Conversion rate is the percentage of total visitors that “convert” while visiting your site. Now...
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MozCon Day 3 Recap – A New Form of Conversion Rate Optimization by Joanna Lord
Rethinking CRO Entirely – Joanna Lord – @joannalord On the final day of Mozcon 2012 the great presentations continued. Joanna Lord from SEOMoz shared some great insights about how CRO is changing and...
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Increase Conversions Through Highly Optimized Landing Pages – Part 2
Increase Conversions Through Highly Optimized Landing Pages – Part 2 is a post by SEO expert Shay Wright. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com...
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Using Content Marketing for Customer Retention
Using Content Marketing for Customer Retention is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog. Many companies spend...
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